SalonCentric Canada, a subsidiary of L'Oréal Canada, is to acquire the operations of Concept JP in Canada.WHO: Concept JP is a full-service, privately owned distributor headquartered in Montréal, Québec. It was founded in 1996 by Jean-Pierre Perron as the first independent single-line distributor focusing on the Redken brand. With over 30 years of experience as a hairdresser, salon owner, representative, and sales manager, Mr. Perron built a portfolio that includes Olaplex, Living Proof, and EVO. The company has 11 professional-only stores, 18 sales representatives, and 85 employees, and is one of the leading professional products distributors in Québec.Present on the Canadian market since 2023 through acquisitions of distributors in Ontario and British Columbia, SalonCentric Canada counts 28 sales consultants and 16 professional-only stores in its territories. With a true omnichannel approach to serving the hairdressing community, SalonCentric Canada offers a wide-ranging portfolio of market-leading brands while providing online and offline business and educational resources to its customers.L'Oréal Canada is a subsidiary of the L'Oréal Groupe established in 1958, and includes a head office, plant and distribution center in Montréal, a sales office in Toronto, and employs over 1,600 people from 73 different nationalities. The products from its 39 iconic brands are available in all distribution channels, including hair salons, department stores, supermarkets, pharmacies, medspas, and e-commerce.WHY: The acquisition of these assets will expand L'Oréal Canada's professional salon distribution operation, SalonCentric Canada, into Québec.